Posters & Social Media
Who's Gonna Bury Me? Play Poster
This 11×17 poster was created to advertise an upcoming production of a friend’s play. Similarly to the poster for Enter Macbeth, I was able to read the script prior to designing the poster and knew the overall tone of the story. My friend and I discussed her version for the poster, which was in a style reminiscent of posters for the National Theatre London and book covers by graphic designer Elisha Zepeda.
To achieve this, I started looking for a bold sans serif font that still had personality and distinction. I then explored background colors that were bold enough to stand out on screen as well as in print while complementing the two actors’ skin tones. I manipulated the layout to prioritize the title and the models while still featuring the dates, attribution, and QR code clearly. Lastly, I included the university-mandated poster placement and takedown dates in a low-contrast color that wouldn’t draw attention to it but be readable to university officials at the size the poster was printed.
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Human Rights Month Display
This 36×42 poster was created for a glass display in the lobby of the New Haven Free Public Library’s main branch, where it could be seen by hundreds of patrons and staff members each day. The display contained an outdated poster from the previous month for the first week of December before being replaced with a collection of stock images related to the theme, which didn’t provide much context for what the history of the month is and why it continues to be celebrated.
I began by conducting research, using resources from the United Nations website to write copy that was accessible to the general public while still including the relevant information. I originally planned to include a list of bullet points and then decided to move to a 2×2 grid layout to maximize space and aid readability. This led me to develop titles for each fact to augment the copy and provide hierarchy that distinguished each text block from the ones next to it. Finally, I selected an image from the UN’s website that depicted one of the facts highlighted on the poster.
Walking Tour Event Flyer
Created during my time as the Public Relations chair of my residential college, this poster advertised a tour of a newly renovated area of campus cohosted by the university’s campus architect and our residential college’s live-in faculty member.
I located an open source image of Vanderbilt’s campus, including the iconic Kirkland Hall tower used in much of its marketing, for the background, which I blurred and darkened so that it was recognizable while providing sufficient contrast for the text to be readable.
Enter Macbeth Play Poster
This 8×10 poster advertises a play written by a friend of mine. Having read the play, I understood the tone of the piece and worked to include elements that captured it, such as aged parchment to reference the importance of Shakespeare to the plot, script from the original text of Macbeth in a deep red to symbolize blood, and a distortion effect around the three central figures to symbolize their conflict.
This size was printed for posters around campus as well as included as the cover of their printed programs. I also created a 11×17 version for a larger poster hung outside of the venue and a square-shaped graphic for Instagram, both of which required layout adjustments.
11x17 version
Square version
Out of Obscurity Event Flyer
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Computer Class Flyer
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DMV Service Event Flyer
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Author Talk Event Flyer
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Spring Spectacular Event Flyer
Created during my time as the Public Relations chair of my newly-built residential college’s council, this poster advertised the first edition of our flagship event, the Spring Spectacular. We wanted to attract residents using the theme of a carnival, prompting me to find elements that would communicate this theme while not overwhelming the design. While creating the piece, I focused on information hierarchy and an even distribution of the color scheme, and I used various elements to construct the smaller flowers used as bullet points in a style reminiscent of the preexisting flower element along the bottom.
James Baldwin Event Flyer
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Winter Holidays Instagram Post
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Trivia Night Instagram Post
As one of the first Instagram graphics created during my time as PR chair for my residential college, I wanted to establish a new era for my residential college, which was previously using default templates with little customization to advertise events. I first selected the grid element for its visual interest, then located a bright, attention-grabbing gradient background. I then added the glow and outline around the text to mimic a lit neon sign.
Ask a Lawyer Instagram Post
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Friday the 13th Reading Recommendations
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